VCC304H5 Lecture Notes - Lecture 1: Signifer, Roland Barthes, Visual Culture
2 Jan 2017
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Photo examples: mashup/mix-up, ad campaign of real death-row prisoners, dancers among us. We need to know the contexts in order to understand the meaning. How many advertising messages does the average person in the western world view on a daily basis: 5000 on 2007. Mirzoeff: visual culture is concerned with visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology. Sturken and catwright: visual culture encompasses many media forms ranging from fine art to popular film and television to advertising to visual data in fields such as the sciences, law, and medicine. (p. 2) You have to have the tools of visual analysis to understand visual culture. Through reproduction, the utterly original loses a part of its authenticity. A painting remains original, while a photograph loses the aura. Contemporary art is reproducible which questions what we value.
