VCC101H5 Lecture Notes - Lecture 10: All About That Bass, Consumerism, Reception Theory
26 Mar 2018
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Review: examining how gaze enables process of identification. Returning gaze: differe(cid:374)(cid:272)e (cid:271)et(cid:449)ee(cid:374) i(cid:374)gres"s odalisque with slave (1842) a(cid:374)d ma(cid:374)et"s olympia (1863) is that. I(cid:374)gres"s fe(cid:373)ale pai(cid:374)ti(cid:374)g su(cid:271)je(cid:272)t (cid:271)e(cid:272)o(cid:373)es o(cid:271)je(cid:272)t (cid:271)(cid:455) letti(cid:374)g (cid:448)ie(cid:449)er gaze (cid:894)(cid:448)o(cid:455)euris(cid:373)(cid:895) (cid:449)hile. Images/texts (barthes (cid:862)death of the author") (cid:862) for mallar(cid:373)e, as for us, it is language which speaks, not the author: to write is to reach, through a preexisting impersonality that point where language alone acts, "performs", and not. Intertextuality/intervisuality: te(cid:454)t as a (cid:862)tissue of (cid:272)itatio(cid:374)s(cid:863: e. g. Mado(cid:374)(cid:374)a"s (cid:448)ideo for (cid:862)material girl(cid:863) (cid:449)as i(cid:374) ho(cid:373)age to maril(cid:455)(cid:374) mo(cid:374)roe"s so(cid:374)g fro(cid:373) "a text is made of multiple writingsbut there is one place where this multiplicity is focused and that place is the reader, not, as was hitherto said, the authora text"s unity lies not in its origin but its destination" Gentleman prefer blondes, ben hurr: derived from cultural studies theory and concepts cultural context informs reading.
