VCC236H5 Lecture Notes - Lecture 8: Gas Leak, Waste Hierarchy, Green Marketing

• School: UTM
• Department: Visual Culture and Communication
• Course: VCC236H5
• Professor: Cheryl Thompson

Document Summary

Individuation of global issues: saving the planet became our burden, consumers are made to feel responsible to fix a corporate problem of their polluting. Highest polluting companies in us: energy companies are among the top 15 most polluting, companies make us focus on products rather than the real problem of energy companies. Green spin (cid:862)g(cid:396)ee(cid:374)(cid:863) o(cid:396) e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)tal ad(cid:448)e(cid:396)tisi(cid:374)g: appropriating signifiers from nature and transform them into commodity signs, more related to energy companies, thoughtful consumption as a solution to environmental disasters, related to the corporate image (green wash is product) Modern advertising and nature: antimodern nature ads, car commercials are best known for semiotic connection between being somewhere and wanting to go somewhere else, e(cid:454). Indulge and save: cars are always shown in cities, moving into nature, nostalgic narrative set up a semiotic opposition between nature (countryside) and the city.