VCC236H5 Lecture Notes - Lecture 5: Glocalization, Theodore Levitt, North American Free Trade Agreement
5 Sep 2013
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Document Summary
Classic example of a western celebrity, advertising outside the west, but not allowed to be shown in west. Globalization of capitalism: consumer culture can displace trad production. . She is profiling ed burtynsky (photographer), but in the process they are really mapping globalization. Images that are both horrific and beautiful, e. g. people cleaning metals. One of the big secrets of consumer culture is that it produces waste. We have been trained to see it and not think about the end result, which means it will be wasted. There is a much wider lifespan with that product. The core dynamic of capitalist globalization is the creation and expansion of global markets and the extension of a capitalist model of production. Developments in communication and transportation technologies from the. 1) labour (workers) 2) good and services 3) finance. 1) ad agencies follow clients overseas 2) expansion of ads into europe, latin america.
