VCC336 Lecture 6 - DigitalAge

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Visual Culture and Communication
Course Code
Neil Narine

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VCC336 LEC6 FEB1313 AGENDA - New media and the DIGITAL AGE - Knowledge and power (Foucault)—online platforms, we enjoy engaging with them, but theya re also taking information from us. - Knowledge and the construction of audiences. - “Mining” our personal data - Humphreys - Turow THE NEW MEDIA - Flickr, Wikipedia, Twitter, Netflix, our smartphones, etc. FROM ANALOGUE to DIGITAL - Digital tech emerges - 1) the internet/ instant, worldwide - 2) photography/ alterable, pixelated - 3) computer code/ programs for everything - 4) online registration/ banking - 5) online social media/ chatting, events DIGITAL NATION - New Media - 1) lots of promise - 2) digital ‘natives’ - 3) optimistic rhetoric - 4) also, fears of LOWS ATTENTION SPAN and NO MEMORY - 5) fears of PRIVACY and CYBERBULLYING KNOWLEDGE and POWER - Michel Foucault: French Philosopher of power/institutions says… “Those people and institutions who produce knowledge also wield power.” - Those groups who PRODUCE KNOWLDEGE (usually economically privileged groups) wield great power over populations
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