VCC304H5 Lecture Notes - Lecture 11: Ingroups And Outgroups, Edward Said, Consciousness Raising
13 Mar 2017
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Stereotypes: hegemonic tool that reduce individuals to a single, monolithic one-dimensional type that appears and is presented as natural and normal (debra merskin 2007 p. 135 of the howard journal of. Television representations are critical because they can inform our notions of the world. You learn things about people you do(cid:374)"t k(cid:374)ow (cid:894)whi(cid:272)h (cid:373)ight or (cid:373)ight (cid:374)ot (cid:271)e true(cid:895). Match-up theory: theory was born out of the observation that using an attractive model is not universally effective for all products. They tend to work better for products that are beauty related. These traits are placed on asian characters -- proves how racial hierarchy is influential. Race is never mentioned-- instead, culture and language are mentioned. How typing and characters appear on reality tv. Relating tv and its culture counterpart (time period). Orientalism: unconscious repository of fantasy, imaginative writings and essential ideas (defined by edward said). East as dangerous places, while the west is safe.
