Lecture 6

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Department
Women and Gender Studies
Course
WGS205H5
Professor
Pouneh Saeedi
Semester
Summer

Description
Lecture6 July21,2011 4:17PM • Beingawomanand beingaspectator • Womanshome-livingroom' • Awomanshouseworkisnotconsideredwork" ○ Thatisthe wayhomemakershavebeenviewedthroughouthistory  Becausetheydon'tgetpaidforit • Spectatorwatchingprogram:passive ○ Contributingtotheeconomyinwhatway:adsare targetingyou ○ Ifyoudon’twatchthemthenwho will • Genderspecificwhatyouseeontv:alotof commercialstargetdifferentgenders ○ Daytime:womantargetted ○ Householdproducts ○ Refrain:"becauseI'mworthit" Film-The ThirdMan • Guyhas committedacrimethat hasleadto thedeathof manypeople • Exchangebetweenthetwo:ifyoucangetridof anyof thesedots,andmakethousandsofdollars,would youdothat? ○ Relevancetotelevisionspectators:producerslookatpeopleasiftheyweredots,theythinkthey areabovethecommonman/woman,onlythinkaboutmakingmoney ○ Notbeingconcernedaboutthenegativeimpact ○ Theeffectofwhattheyaredoingon peopledidn'tmatter ○ Noemotionofwhathappenstopeople,onlycareabouthowmuchmoneytheywillmake Slide1 1. Thefactthat you sitat homeand youhaveto analyzethesetextsandthewayitis,plusyour contributingtotheeconomyincertainways:somepeoplearemakingmoneyoutofit a. Themethatappearsinalotof feministarticles 2. Therearesometheoriststhattalkaboutpureeconomicperspectives,receptiontheories(thewaythe audiencereadsthetext) 4. Genderspecificlens:mostwhentalkingaboutaudience-theyanalyzetheaudienceasifeveryspectator werefemale.Alotofthishasgoneintofeminizingtvprogramsandreceptiontheories 5. Articletake
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