Media Studies semester 2 lecture notes.docx
Media Studies- Week 1, January 7th 01/13/2014
•Socially realized structures of communication where structures include both technological
forms and their accosiated pro tools.
•Communication is a cultural practice
•Sharing or engaged with popular ontologies of representation
•Media Ecology- at how media of communication affect human perception, understanding,
feeling and value. The word ecology implies the study of environment their structure, content
•Idea accosiated with Neil Postman “ The form in which ideas are expressed affects what
those ideas will be.
•“We make our tools, and then our tools make us” Marshal Mcluhan
•“Understanding Media” any technology that extends the human sense can be considered
•“ The medium is the message”