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Lecture

Media Studies semester 2 lecture notes.docx


Department
African Studies
Course Code
AFSA01
Professor
Steven Rockel

Page:
of 3
Media Studies- Week 1, January 7th 01/13/2014
Socially realized structures of communication where structures include both technological
forms and their accosiated pro tools.
Communication is a cultural practice
Sharing or engaged with popular ontologies of representation
Media Ecology- at how media of communication affect human perception, understanding,
feeling and value. The word ecology implies the study of environment their structure, content
and impact
Idea accosiated with Neil Postman “ The form in which ideas are expressed affects what
those ideas will be.
“We make our tools, and then our tools make us” Marshal Mcluhan
“Understanding Media” any technology that extends the human sense can be considered
media
“ The medium is the message”
01/13/2014
01/13/2014