Key Terms and Names:
•body ideals and “crystallization” of culture
•3 “axes of continuity” in Euro-American body ideals
oThe Dualist Axis
oThe Control Axis
oThe Gender/Power Axis
Crystallization of culture in body ideals (metaphor)
•Crystallization: the way that various cultural logics and values comes together,
and sustain each other, in “real”’ embodied form through body ideals
•E.g.—fatness as beauty for Azawagh Arabs
•E.g.—the tyranny of slenderness in North America
•How are they different, and how are they similar?
oNorth American obsessions of slimness is just as obsessive as the
oN.A blames the Media for the thought of wanting slim women.
Describe the woman in the image—her body, her stance, her
expression, and so on—what are she conveying?
Why do you think this particular image was used for this
particular ad? How does it convince you to buy whatever it is that
is being sold?
What does this image tell us about femininity? Women’s bodies?
Sexiness? What makes it beautiful? (Masculinity?)
oIn North America the logic behind the ideal women is not straight
forwars. However with the Azawagh women fatness is related to wealth
and happiness and nurture.`
Why Slim Bodies?
•Axes of continuity
1.Dualist Axis (what’s wrong with bodies?)
We tend to think of our mind and body as two different things. The
mind is valued above the body. (mind of matter)
•There are four charectics:
1.The body is alienate, it’s not the same as our true
2.The body is limited, we tend to think the body hold
3.The body need to be intact. We treat it like our
4.Body attempt to ruin our attempt for control
2.Gender/Power Axis (why women?)
Women are more obsessed with their bodies and less satisfied.
Women are considered with subjective.