Lecture 2: What is Globalization? (14th January)
3
Pages
152
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Department
Anthropology
Course Code
ANTB20H3
Professor
Girish Daswani
What is Globalization?
•Movement flow, not only of capital, but of labor.
•Working definition?
oComing together of cultures
oOutsourcing labor (making it cheap for companies)
oConsistent circulation of people and/or things
oIncrease flow of communication of technology.
oIncreasing “interconnectedness” of the world
oHybridity/mixing
oReligion/language as universal
Ex: English or a form of English
oPreservation of culture <-> loss of culture
Assumption that change is happening at a faster rate
Mobilizing around the preservation the share with other people.
Culture as being invented or reinvented.
oStandardization of culture and/or lifestyle (from the Article)
oDominance of the media and its values, as well as ideologies like Freedom/Human Rights
EX: Hollywood films
EX: Bollywood films (In Nigeria!? Article)
Westernization (predominance of a Western culture)
•Europe/US
Homogenization
“Culture shocks”
Three Dimensions of Globalization – Erikson
•Increased trade and economic activity
•Faster and denser communications networks
•Tensions between (and within) cultural groups have become intensified.
Questions:
•Is it new? Is it not? Why so?
•Is it something experienced by others in the same way? If not, why?
Marshall McLuhan coined the term “global village”
•Too simple of a term, argues other anthropologists.
Characteristics of Globalization – Inda and Rosaldo
•The development of worldwide modes of transport and communication.
•An intensification of the links, modes of interaction, and flows that interconnect the world.
•A stretching of social, cultural, political and economic practices across frontiers so as to make possible action
at a distance.
•A heightened entanglement of the global and local.
Is it new?
•More intense?
•New awareness? (global consciousness)
•Pre-historic?
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