ANTB64H3 Lecture Notes - Lecture 2: Roland Barthes, Signify, Margarine

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28 Oct 2011
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Inhabitants of the us consume almost twice as much sugar as the french. Sugar isn"t just a foodstuff, it is, an attitude" bound to certain usages, certain protocols," that have to do with more than food. Serving a sweet relish or drinking coke with a meal r things that r confirmed to eating. Thru sugar, it also means to experience the day, periods of rest, traveling, n leisure in a specific fashion that is certain to have its impact on the american. Sugar or wine, these 2 superabundant substances r also institutions. These institutions necessarily imply a set of images, dreams, tastes, choices n habits proper values. The subject of food connotes triviality or guilt. M. perrot: economic factors played a less impo role in the changes that have taken place in middle-class food habits in the last 100 years than changing tastes; n this really means ideas, especially abt nutrition.

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