ANTA02H3 Lecture Notes - Development Anthropology, Military Intelligence, Participant Observation
Document Summary
Gaining access, how does one gain access to a site: gatekeepers: people or institutions which can play a role in granting you access. Gather data: identify key informants, people with specialized or extensive knowledge. Early applications: application central concern of early anthropology in. Britain and us using it to govern colonies in effective and efficient ways. Malinowski: practical anthropology used to govern colonies: contemporary military applications. During ww2, a number of american anthropologists studied japanese and german culture. Human terrain program in iraq and afghanistan. Developmental anthropology: branch of applied anthropology focused on social issues in, and the cultural dimension of economic development. Foreign aid usually does not go where it is most needed. Making standardize brands and products appeal to different cultural groups around the world. Each time they expand, it must devise cultural appropriate strategy. Brazil ad campaign failed in a culture that values large, leisurely lunches.
