ANTA02H3 Lecture Notes - Lecture 12: Natural Disaster, Ethnography, Collective Unconscious
Document Summary
Behavior: here s what do people do (ethnography) Culture: here s why they do it (theory) She tell the advertisers what the people do and then the marketers us it to create their products. 2) here is the behavior and then they say here is what it means. She uses the concept of rite of passage to explain why teenagers wouldn t take the insulin. This helped the doctors and then they were able to market insulin in a way to show that teenagers are going through a rite of passage when they take the insulin shots. This helps solve problems when they are trying to sell products. The introduction of mobile phones in czech republic, in czech phones were tapped and therefore they were hesitant rather than marketing the phone as being able to talk anytime anywhere they marketed it as a privacy tool. -anything that involves problem-solving; observing what people do and why they do it.
