ANTB20H3 Lecture 6: antb20 week 6 and 7 articles
Document Summary
First of all, this is a rapidly growing sector. It offers to lower middle class graduates from second-tier, provincial universities a passport to what is perceived as a prestigious global career. The job demands that they invert their lives by working night shifts. They must also transform themselves into americans" by acquiring new names, new accents and new demeanors so that they can build a natural" rapport with their international customers. This means that they do not just work according to the fluctuations of a global economy but that they have to reorient their selves and daily routines towards countries thousands of miles away. These employess are also given police protection for late night shifts. Call centre work techniques, training and atmosphere produce a particular model of the relationships between globalization, national characteristics and productive citizens. This model is that of globalization as a neutralization" and then americanization" of indian qualities.
