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VPAA12H3 (15)
Anne Frost (13)


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University of Toronto Scarborough
Arts Management
Anne Frost

VPAA12 Jan 12, 2010 Discussion on the Reading importance of the audience people miss the audience when looking at making money used to think that is was what they wanted and not what the customer wanted internal marketing is important sends a message because so many people move through it is important to know that people know the company how do you remove barriers so that people can come to the arts events? consider how to remove those barriers? make it as easy as possible for people to do what you want them to do how do you latch on to individuals in the first place? Give new things 3 years to build the audience Greatest indicator that someone will come to your show is if they have attended before or attended an event like it in the past An official or sanctioned group of people who may intend an event know who you are selling to so that you do not alienate a group of people How can you make a hybrid of profit and not for profit? Dont follow stereotypes of the two sectors Segmentation wont always know why all the segments will attend Many reasons why people choose to go to events Once you have determined the type
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