Class Notes (838,689)
Canada (511,049)
VPAA12H3 (15)
Anne Frost (13)
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Department
Arts Management
Course
VPAA12H3
Professor
Anne Frost
Semester
Winter

Description
VPAA12 Jan 26, 2010 Promotion Make sure you package appropriately make sure you know who you are selling to and gear the promotion and packaging to them Engage in conversation with your potential patrons The person who has primary contact with your possible patrons to be people who like their job Figure out what caused people to call of come by asking them Value your employees- by offering them training and support Who is competing with you? Who do others intend to buy tickets for Positioningbranding After a while you must rebrand the company to draw attention to it Promotion lots of ways to undertake promotion You can work with a publicist because they would help you know who to talk to they would have relationships with people at all the conventional media The problem with not having an in house publicist is that once the thing is done you are not left with any of your own connections When you a
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