Marketing (lecture 6).docx

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Department
Economics for Management Studies
Course
MGEB05H3
Professor
Ted Petit
Semester
Winter

Description
Marketing 4 p’s - product, price, promotion, place Market starts with exchanging value - What the people value The Things We Market - Tangible goods (consumer goods, industrial goods) - Services - Ideas - Relationships The Marketing Environment - Political & Legal - Social & Cultural - Technological - Economic - Competitive Example: S
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