ENGA10H3 Lecture 8: lec8.docx

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14 Apr 2012
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Comfort: whatever makes us feel better but a lot of things that make us feel better are not good for us. In this age of anxiety everything is so confusing. Anxiety is the lack of comfort that is urgent- There is a solution to everything you feel bad about there is a surgery for it. Your own urgency overrides common sense- you think you will be comforted by these things. The myth of satisfaction- pepsi myth offer comfort. When we need comfort part of it is because we are not where we need to be. Wireless you are in class but on the computer on twitter. Addiction is search for immediate comfort that will be short lived. The shorter the comfort the longer and stronger the addiction. Addiction vs ritual is how long does comfort long. That"s why praying in a religious setting can be addiction because of the amount it lasts.

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