ENGC15H3 Lecture Notes - Lecture 5: Semiotics, Mushroom Cloud, Nuclear Weapon
Document Summary
Archetypal story = quest narrative: a hero goes on a quest, multiple quests. Product name that will truly signify the product. Smoking is about sublimity: there"s so(cid:373)ethi(cid:374)g aesthetically appealing about smoking. Semiotics = the study of signs: signifier (arbitrary) and the signified. Example of a sign: mushroom cloud: smoke signal, a sign, a bomb has dropped, not looking at the bomb. It"s (cid:374)ot the bo(cid:373)b, it"s the after effect: metaphorical distance, the bomb is gone (presence and absence, called a mushroom because it looks like a mushroom (in a particular perspective)
