MGFC20H3 Lecture Notes - Lecture 10: Financial Institution, Target Market

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21 Sep 2017
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Make sure that your product/service is not something, which is already in the market. It should be either something completely new or a significantly improved product/service then already available in the market. Following is a suggested format of your report. A description of product characteristics, product development, the estimated product life cycle, and long term product strategy. Target market, market trends, estimated market share and sales. Total market environment that your product/service must confront. Cost/benefit analysis for the financial institution and the consumer.

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