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Lecture 1

GGRA01 Lecture One Thinking Geographically.docx

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Michael Bunce

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GGRA01: Lecture One Thinking Geographically September 20, 2011
Globalization, Global Process and Local effects
Example- Barbados- tourism is main attraction
Eg- KFC (used through advertising ) part of globalization chain. It imposes American fast food
taste and local shops co-exist with global
Main Questions:
- What is globalization and what process does it involve?
- What is significant about understanding global processes?
- What is thinking geographically?
- What does a geographical perspective have to offer?
No single definition but some agreement that it involves:
- Global economic integration, global capitalism ) organization of elements of the global economy
into a single system, joining different economic activities in different places into larger systems)
- Global economic and political interdependence and interconnectivity, i.e. elements of the
system are dependent on each other and involve high levels of interconnection on an
increasingly global scale
- Global culture: idea of global community, common global values, global village. Example,
globalization of TV programs. The term ‘global village’ was coined by Marshall McCluhan. In his
book The Gutenberg Galaxy (1962) he argued that print culture would be replaced by ‘electronic
interdependence ‘with electronic media replacing visual culture with aural/oral culture. This
would bring humankind together in a “collective identity” analogous to a village community.
Think about the weaknesses in the notion of a global community.
In fact globalization does not involve the full integration of all regions and societies into a global system.
This is well-summarized in a chapter entitled “What Globalization is Not” in John Gray’s book, False
Dawn; The Delusions of Global Capitalism. I have posted a PDF of these pages under the ‘Readings’.
But globalization is boundary-broadening and space-shrinking
Significance of global processes (globalization)
It’s really happening and won’t go away (affects us on counter basis)
It affects us all
It generates big arguments about its impacts (pro/ anti globalization)
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