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The articles, ugly beautiful by louise crewe and the tyranny of the brands by. Naomi klein, both touch on the same main arguments. They talk about the effects of unregulated globalization and how multinational corporations use branding to influence the market. As mentioned in klein"s article, she notes that the real work is not in manufacturing but in building up their brands (1). The manufacturing of the clothes is another important theme in both articles. They address the fact that the products being sold in many of these multinational corporations are made in developing countries by workers that are not paid fair wages. These workers are also often subject to an unsafe work environment. The products being made are also many times of subpar standards. The goal of these companies is to make a profit and this is often of the expense of the safety and well being of people who work in their factories.

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