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Lecture 10

Lecture 10

3 Pages
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Department
Health Studies
Course Code
HLTC02H3
Professor
Emily Fountas

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Do I Look Fat?
Try to make that womens shape is not desirable, not healthy, not to be induldge in
The marketing industry is primarily responsible for the problematic and dangerous body image
that women, globally, are attempting to emulate
Need to examine the validity of this claim
There were ideas about how to speak, behaviour, beauty, put in place before any marketing
mechanisms were put in place
Has beauty ideals put in place
Western corset wearing- women should have a tiny waist, some women had surgery to remove two
lower ribs, because they could not attain small waist even with corset
So tight that even some women collapsed because they cannot breathe
Foot binding in China, produced a tiny foot which was considered to be beautiful
These beauty ideals were sometimes less oppressive
Are marketers primarily responsible for creating these beauty ideals or are they simply just
magnifying what beauty is
With rise of second wave of feminism, meant for women to be joining the male work- when women
were allowed into the workforce
Women think they have to look man-like- to look like a man- lean body, smaller breasts, Twiggy,
became the only body type in the fashion world
That body type looked boyish- to be boyish and manly in the workforce, can hide and blend in with
the men
Or can say: when you look at the animal world, no problems with eating disorders, but there are
problems with animals starving, fest or famine type animals,
Typically in the animal world, there are no fat or thin animals- have one weight- it is the right
weight
Animals will get their raw diet in the natural world
When you look at domestic dogs and cats have human diseases, weight issues
The domesticated cats are more similar to the cheetahs- wild animals
In the wild, animals cannot get cooked food, they are getting raw in the wild, eat fresh food. Even if
they see an animal dead for couple days, they wont touch it, because they only get raw food
We are still too early in evolutionary to be eating cooked food
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Description
Do I Look Fat? Try to make that womens shape is not desirable, not healthy, not to be induldge in The marketing industry is primarily responsible for the problematic and dangerous body image that women, globally, are attempting to emulate Need to examine the validity of this claim There were ideas about how to speak, behaviour, beauty, put in place before any marketing mechanisms were put in place Has beauty ideals put in place Western corset wearing- women should have a tiny waist, some women had surgery to remove two lower ribs, because they could not attain small waist even with corset So tight that even some women collapsed because they cannot breathe Foot binding in China, produced a tiny foot which was considered to be beautiful These beauty ideals were sometimes less oppressive Are marketers primarily responsible for creating these beauty ideals or are they simply just magnifying what beauty is With rise of second wave of feminism, meant for women to be joining the male work- when women were allowed into t
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