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Lecture

PSYC12 – Lecture 2.docx

2 Pages
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Department
Health Studies
Course Code
HLTC22H3
Professor
Michelle Silver

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PSYC12 – Lecture 2  The Origin of Stereotypes  • Discrimination when buying a car o How would we study the existence of race/gender discrimination when buying a  car?  Ayres & Siegelman • In Chicago, looked at initial price people were offered • Black males are quoted significantly higher price than other people • Black females are also quoted higher prices than white females  • Evidence for bias  • Movie – True Colors o Two men good friends, one black and one white  o The black man received much more discrimination  • Stereotypes – Cognitive – Bottom­Down approach  o Emerged in the process of categorization  o Why do we categorize?  Infinite number of stimuli in our environment – we have a limited  cognitive capacity – categories simplify our world   Essential part of learning  Occurs spontaneously, without your intention or awareness  Race/age/gender we categorize quickly  o Stereotypes are traits associated with a category  o They can be useful in making predictions – they come from observing the world  and making generalizations based on what you see o They are fast and efficient  o But, they are overgeneralizations especially when applied to an individual  • Groups o We categorize the social world into 2 groups  In groups – groups which we belong to   Out groups – groups to which you do not belong  Simplifies the world ­> us vs. them  o Categorization accentuates differences – makes things look more different than  they are   E.g. study of lines – they seemed more different than they were   It biases the way we perceive the world  o We tend to like/trust the in group more then out group   We derive some of our esteem from the group to which we belong   Even in groups that have no real reason to be together (minimal groups)  • i.e. at summer camp; blue team vs. red team – you want to be loyal  to your colour even though the people who were in your group  were random  o Start to think of out­groups as being
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