ISTB01 – Week 2
From Industrial to Network Society: Framing the Conceptual Issues of International Communications
What is communication?
Characteristics of Communication:
A process of exchanging info (usually via a system of symbols)
Involve a sender and a receiver (two-way)
Common understanding of shared codes or common set of symbols (language, computer codes,
Human communication: mediated by tools and technology
Language is a form of tools and technology; created by humans for the purpose of executing tasks
Ex: Language prof used to express; students write down with paper or laptop through symbols
(written) to store the ideas/info which means duplication
Copying and duplication are essential for mass communication
What are the distinctions between "international," "global," "transnational," and "cosmopolitan"?
Between more than on country
Nothing is truly global; some areas of the world are still excluded
Very few things are
Has a base, only the beginning
Activity in one country (base) spreads to many others
Ex. EU, can travel within all of Europe; no borders
Idea that borders are not a part of people's identity anymore
Web-designer; can be working for anywhere
How we define ourselves based on what we do
What is communication and why is it increasingly global?
In 1960s critics were concerned and stated the negatives aspects TV would bring to the public:
o Couch potato o Cultural invasion
o People are not in control; advertisers/producers are
Social shaping of technology
o Slaves to technology
o Ex: automobiles. Cities are designed based on cars, roads/highways for transportation
o Social lives revolved around driving from one place to another.
o Lives depend much on technology
o How do these things interact and form new economy and social organizations?
New form of social organization and economy enabled by technology
(contrary to technological determinism)
o Need to control with technology-> social