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Class Notes for Management (MGM) at University of Toronto Scarborough

MGMA01H3 Lecture Notes - Lecture 1: Anthropomorphism
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Principles of Marketing: MGMA01 Fall 2015 About the Professor: Professor Pankaj Aggarwal  About the Course: Why take this course? What can I expect to get from this course?  About the Professor  Pankaj Agga...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 1: Marketing Mix, The Takeaway, Westernization
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Principles of Marketing: MGMA01 Fall 2015 Marketing Review (3C-4P Analysis) Course Overview Using the 3C-4P Framework  Marketing Barbie  Think about the video…  Let’s talk about the 3C’s and the 4P’s  Case...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 4: Southwest Airlines, Numbers Game, Competitive Intelligence
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Mid-Semester Course Recap Course Recap Session One: Overview • What is Marketing? • 3C-4P of Marketing • Barbie Video case Session Two: Company Analysis • Marketing orientation v/s product, producti...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 11: Sales Promotion, New Coke, Brand Equity
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Session Seven: NPD, PLC, Brands  Stages in NPD  Idea, concept, marketing strategy, product development, test marketing, commercialization  Product Life Cycle  Introduction, ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 9: Fcb (Advertising Agency), Mccann (Company), Integrated Marketing Communications
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Lesson nine:  Promotion Integrated Marketing Communications: Message and Media Strategy  Developing the Marketing Plan: 3C-4P Framework Plan for Today  Message: Creative Strategy and...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 10: Cluster Sampling, Simple Random Sample, Stratified Sampling
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How can Marketing Research help?  It can reduce risk and uncertainty  It takes out some of the guess work involved in making marketing decision  It can supplement (not replace) good sense Why is Marketing ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 10: Sample Size Determination, Psychographic, Cluster Sampling
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Session Ten: What is a marketing channel? Why is a marketing channel needed?  Customers’ desire for product assortment  Better rate of return on core business  Improve efficiencies of distribution  Uni...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 9: Stopping Power, Allied Control Council
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Evaluation of Creative Execution Criteria 1. Stopping Power 2. Transmission Power 3. Persuasive Power 4. Locking Power  Evaluation of Creative Strategy Stopping Power: ▪ Does the ad grab one’s attention? Does t...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 11: Southwest Airlines, Game Theory
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Course Recap session One: Overview  What is Marketing?  3C-4P of Marketing Barbie Video case Session Two: Company Analysis  Marketing Orientation:  Importance of customer-focus  Sell-a-...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 7: Exchange Rate, Product Manager, Game Theory
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 Recap of Session 6  Product: What it is, classifications  New Product: Development process, Product Life Cycle  Brand: What it is, Brand Equity: The Coke Case, Measuring Brand Equity, Brand Strateg...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 6: Weighted Arithmetic Mean, Interbrand, Blind Taste Test
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The Concept of Brand Equity  Brand equity represents the added value endowed to a product as a result of past investments in the marketing for the brand.  UK taste test: Coke vs. Pepsi  Blind ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 7: Marketing Mix, Msnbc, Laptop
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What are the factors that influence which strategy would be appropriate?  Pricing Playing Field  Psychological Issues in Pricing  Transaction Value: Are you getting a good deal?  Reference Price: Is it...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 6: Donald Keough, Fillip, Al Ries
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Session 7: Product New Product Development and Branding  What is a product?  A set of tangible and intangible attributes, including packaging, color, price, quality, brand name, and seller’s services and ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 5: Risk Management, Cluster Analysis, Psychographic
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Recap of Session Four • Consumer Analysis: • Model of Consumer Behavior • Consumer Characteristics • Consumer Decision Making Process • Business Buying Process Session Five Customer Analysis: Se...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01H3 Lecture Notes - Lecture 5: Toothpaste, Nordstrom, 7 Up
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How can we convince consumers in the target segment to choose our offering? Our offer should be seen to • meet (or exceed) customer needs and • do it better than competitive offerings This is the role of Brand ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors

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