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Class Notes for Management (MGM) at University of Toronto Scarborough

MGMA01 Lecture 1: Principles of Marketing part 1
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Principles of Marketing: MGMA01 Fall 2015 About the Professor: Prof...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 4: midterm review
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Mid-Semester Course Recap Course Recap Session One: Overview ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 1: Principles of Marketingpart 2
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Principles of Marketing: MGMA01 Fall 2015 Marketing Review (3C-4P A...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 9: lesson 9 part 1
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Lesson nine:  Promotion Integrated Marketing Communica...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 11: lesson 11 part 2
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Session Seven: NPD, PLC, Brands  Stages in NPD  Id...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 9: lesson 9 part 2
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Evaluation of Creative Execution Criteria 1. Stopping Power 2. Tra...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 10: lesson 10 part 2
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How can Marketing Research help?  It can reduce risk and uncer...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 10: lesson 10 part one
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Session Ten: What is a marketing channel? Why is a marketing channe...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 11: lesson 11 part 1
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Course Recap session One: Overview  What is Marketing?  3C...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 7: lesson 7 part 1
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 Recap of Session 6  Product: What it is, classifications ...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 6: lesson 6 part 2
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The Concept of Brand Equity  Brand equity represents the added...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 5: lesson 5 part 1
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Recap of Session Four • Consumer Analysis: • Model of Con...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 6: lesson 6 part one
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Session 7: Product New Product Development and Branding  What...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 7: lesson 7 part 2
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What are the factors that influence which strategy would be appropr...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
MGMA01 Lecture 5: lesson 5 part 2
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How can we convince consumers in the target segment to choose our o...

Management (MGM)
MGMA01H3
Pankaj Aggarwal
Administrative Law - Reference Guides
by OneClass474155

Administrative law directly influences the life of every American c...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organi...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. T...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this infor...

BA - Business Administration
BA 2283
All Professors

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