But how do we de ne local telecommunications have to be owned by canadian citizens: news corp is owned by rupert murdoch. Social roles of media: political role, politics: the process through which people make collective decisions, often preceded by public discussion, media offers place for debate and discussion, also provides information on issues and events. > the concept of the public sphere: media is not politically neutral, government may control media directly, media is often not objective. Freedom of informations vs. privacy concerns: an economic role. These people transmit information to the greater population and are seen as key media/ information players. Marshall mcluhan: from oral to literate to electronic society. Oral society: knowledge and history are held by people, or groups of people; this leads to a close-knit community that must stay together through time to survive, oral tradition(e. g greek epic poetry) allows for exibility, adaptability, and stability.