MDSA01H3 Lecture 5: lec5

37 views4 pages
29 Nov 2016
School
Department
Course
Professor

Document Summary

Overview of today: representation and signification, making meaning. Importance and role of theory: encoding/decoding model, perspectives on the study of content. The act of putting ideas into words, visuals, audio, or any other medium of communication. Simplifies and interprets the object or event being described. Receiver must decode or interpret the communication to understand the idea. These concepts developed in the linguistic theory of ferdinand de saussure. Sign: anything with meaning (e. g. words, images, sounds, objects) Signifier: the aspect of a sign that we experience. Signified: the idea or metal concept drawn from the signifier. Icon (or an iconic sign): a sign that looks like the object it represents (e. g. map: city) Index (or indexical sign) a sign that is relate to the object it represents (e. g. smoke: fire, or a photo) Symbol (or symbolic sign): a sign that has no direct resemblance to the object it represents (e. g. name: the actual person, or written lang. itself)

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents