MDSA01H3 Lecture 7: lec7

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29 Nov 2016
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Week 7 communication technology and society: theory and practice. Overview of today: thinking about technology, technology and western society, media convergence, the internet and digitalization. Recap of last class: why study audiences, six theoretical approaches to the audience. Connected to social, political, and economic structures, enabling communication across time, across space, and with an unlimited number of interlocutors. Technologies are products and practices that assume their specific form thanks to their particular connections. Technology reflects the overall organization of the society in which it exists. Technology is a value-neutral tool that helps us achieve our goals more efficiently; a means to an end. Technology operates according to an inherent, internal logic; it can be explained without reference to society. Technology operates according to its own inherent logic at the expense of humanity. We have become slaves to technology and our desire for greater efficiency and control. Technological progress raises more problems than it solves.

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