MDSA01H3 Lecture 10: lec10

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29 Nov 2016
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Recap of last class: telecommunications, broadcasting, recorded music cinema, cinema, new media, publishing, postal service. Overview of today: particularities of media economics, satisfying needs and wants, organizing structures, public vs. Implications of private media ownership new labor issues & media democratisation. Mainstream media companies are increasingly part of concentrated conglomerates, placing emphasis on revenue generation. Communications workers face a more competitive and precarious labor market as media companies rely increasingly on flexible contract work. Audiences have become even more active in the era of digital media, allowing consumers to become producers. Time: investment of time to create media content. Labor: number of people and the need for specialized skills. Capital: investments with the expectation of returns. Technology: equipment and the specific software applications required by media organizations. Material resources: the need for material resources links media economy to other industries. The boundaries within which this offer takes place. Media markets serve two markets at the same time:

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