MDSA01H3 Lecture Notes - Lecture 11: Network Society, Capitalism, New Media

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30 Nov 2016
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The set of processes by which social, cultural political and economic relations extend further than every before with greater frequency, immediacy and facility: aspects of globalization. Environmental: the migration of people has become a more common experience, companies seek business opportunities whenever they can be found and ee from regions deemed uncompetitive or hostile to free enterprise, new media order . Goal of media corporations is to get their product to the largest possible number of consumers. Mass media as agents of globalization: transportation and communication technologies collapse space and time, as mobility has increased, so have the number of spheres of activity. These spheres need integration and international governing agencies. Consumers of media also become producers or prosumers . Global information trade: international cultural exchange has traditionally been uneven, with a small number of information sources serving many. Theories of international communication flows: world systems theory. The leading model for international communication ows (wallerstein 1974)

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