MDSA01H3 Lecture 7: Chapt7-11MDSA
Document Summary
Scholars who utilize psychoanalytic, approach to study the media, for the idea of an unsettling drive that seeks satisfaction without regard to safety or reality forms the theoretical core of psychoanalytic theory. The approach is grounded in the genesis of individual psychology, the psychology of the media text, and the ways in which the two interact in the process of media consumption: psychoanalytic theory: an overview. The drives = somatic (what related to body, not mind) demands upon the mind. Psychoanalysis begins with a consideration of how the mind registers the body"s internal, biological needs for nutrition, comfort, sex and transforms them into motivating forces or drives; instead of external behaviourism. Different people seek out from different sources and objects to achieve satisfaction. Pleasure principle of freud = uncontrollable human drive to satisfy desire including libido, sex desire. When there are realistic limits, called reality principle, on how to find those objects, the human mental structure is born.
