MDSA01H3 Lecture Notes - Lecture 3: Cultural Imperialism, Native Advertising, Profit Motive
Document Summary
Attitude: skeptical (how does it affect our view in reality?) approach: humanistic(focusing on ideas like citizenship, human education etc. ) Assessment: political(what media is doing, how are they connected to domination ambition: social justice (confronting, identifying structures of power in justices, seeking to create better media) For example: marxist analysis is the critique of capitalism! neoliberalism, integrations, exploitation how money works in corporate media and marxist is the critique of all these things. Consequences of marxist critiques to media: reduces diversity- is connected to the logic of safety. Example: pop music, boy bands these boy bands t. Possible essay topics: look at some aspect of logic of satey like boy bands and examine that aspect of media through the lens of. In marxist perspective its an example would be native advertising: is when a new story is actually more of a sponsor content, they look like news stories but they"re sponsored and advertising a product.
