The middle ages: the feudal society and the dominance of the church. Feudal society: organization of society around a monarchical rule (rules of kings and queens; mostly kings) Distribution of written material how it contributes to a much wider. Marked by a return/rediscovery of the teachings of greeks and roman. Marked by an emergence of new philosophy (humanism looked at human activity as fundamental; opposed by organized through the. Church: ability to distribute new ideas had a profound ramification. The european roots of media and western society. Martin luther criticized the catholic church and advocated a more individual relationship with god. Printing of the bible made it more accessible to people, weakening the power of the. Church: witnessed the rise of the humanist ideas. Protestant reformation protests against the selling of indulgences by the church churches (schism with rome: launched a schism in christianity that lead to the development of protestant.