MDSA01H3 Lecture Notes - Lecture 6: Reel Bad Arabs, Doxa, Louis Althusser
Document Summary
Introduction to media studies lecture 6 cultural analysis: structure of feeling interesting idea, sense of what it is like but it can never be fully by media but by those who experience in real life, culture is: Ideology - the sets of beliefs underlying the customs, habits, and practices common to a given culture. To members of that culture, the beliefs seem obviously true, natural, and universally applicable. They may seem just as obviously arbitrary, idiosyncratic, and false to those who adhere to another ideology. Within any culture (and within any person), numerous ideologies coexist; some are marginalized, others are hegemonic (i. e. dominant and the cultural norm). Ideologies may be forcefully imposed or willingly subscribed to. Their component beliefs may be held consciously or unconsciously: ig(cid:374)s a(cid:396)e ideologi(cid:272)al the(cid:455) ha(cid:448)e e(cid:374)(cid:272)oded (cid:374)atu(cid:396)alized (cid:374)o(cid:396)(cid:373)s that ha(cid:448)e a (cid:862)take(cid:374) fo(cid:396) g(cid:396)a(cid:374)ted(cid:374)ess(cid:863) (cid:395)ualit(cid:455). It limits the range of acceptable and even conceivable ideas: 2.