MDSA01H3 Lecture Notes - Lecture 6: Roland Barthes, Antonio Gramsci, Pierre Bourdieu
Document Summary
Within any culture (and within any person), numerous ideologies coexist; some are marginalized, others are hegemonic (i. e. dominant and the cultural norm). Ideologies may be forcefully imposed or willingly subscribed to. Their component beliefs may be held consciously or unconsciously: signs are ideological; signs convey authority; they have a (cid:862)taken for granted-ness(cid:863) quality. It limits the range of acceptable and even conceivable ideas. It normalizes (e. g. , naturalizes) particular sets of social relations. Ideology is so infused into social media that it interpellates us (force that calls us into being as social subjects) (cid:862)ideologi(cid:272)al dis(cid:272)ou(cid:396)se (cid:374)ot o(cid:374)l(cid:455) speaks to us; it creates the us(cid:863). Social class: the di(cid:272)isio(cid:374) of so(cid:272)iet(cid:455) i(cid:374)to the (cid:862)ha(cid:448)es(cid:863) a(cid:374)d (cid:862)ha(cid:448)e-(cid:374)ots(cid:863) Conspicuous consumption: the ideological notion or logic that one can purchase happiness or completeness. Media, ideology, and representations of race and ethnicity. Googli(cid:374)g (cid:858)(cid:396)i(cid:272)h a(cid:374)d su(cid:272)(cid:272)essful people(cid:859) (cid:455)ields (cid:373)a(cid:374)(cid:455) results with individuals of white skin)
