MDSA01H3 Lecture Notes - Lecture 1: Marshall Mcluhan, Sensorium, Sound Recording And Reproduction
Lecture 1
• Media as ubiquitous
• Media reality vs. Actual reality
• Cosiousess idusties
What is Media?
- Information that comes to us through some indirect channel or medium
- Latin medium eas iddle
- Media ae socially realized structures of communication, where structures include both technological
forms and their associated protocols, and where communication is a cultural practice, a ritualized
collocation of different people on the same mental map, sharing or engaged with popular
[conceptualizations] of representation.
We ake ou tools, ad the ou tools ake us.
Media as something that expands the human sensorium
We change the world through the media we create
We are changed by the media we create
What ae the Mass Media?
1. Print media
2. Film and sound recording
3. Broadcast media
4. New media
Who discovered water?
We lie iested i a eleti ifoatio eioet that is uite as ipeeptile to us as ate is to
fish. Mashal MLuha, Coutelast 1969
Why study Media?
- it is an epistemological question
(How do we know what we know?)
Media Studies and Epistemology
A. How We Know
1. Somatically – through direct sensory experience
▪ the body
2. Symbolically – through someone or something else
▪ a medium
B. Socialization
The process by which persons – both individually and collectively – learn, adopt, and internalize the
prevailing cultural beliefs, values, and norms of a society.
1. What we know
2. How we know
Studying Media Critically
Doing Critical Studies
1. Attitude: skeptical
2. Approach: humanistic
3. Assessment: political
4. Ambition: social justice
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Lecture 1: media as ubiquitous, media reality vs. actual reality, (cid:862)co(cid:374)s(cid:272)ious(cid:374)ess i(cid:374)dust(cid:396)ies(cid:863) Information that comes to us through some indirect channel or medium. [conceptualizations] of representation. (cid:863) (cid:862)we (cid:373)ake ou(cid:396) tools, a(cid:374)d the(cid:374) ou(cid:396) tools (cid:373)ake us. (cid:863) Media as something that expands the human sensorium. We change the world through the media we create. We are changed by the media we create. What a(cid:396)e the (cid:862)mass media(cid:863): print media, film and sound recording, broadcast media, new media. Who discovered water? (cid:862)we li(cid:448)e i(cid:374)(cid:448)ested i(cid:374) a(cid:374) ele(cid:272)t(cid:396)i(cid:272) i(cid:374)fo(cid:396)(cid:373)atio(cid:374) e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t that is (cid:395)uite as i(cid:373)pe(cid:396)(cid:272)epti(cid:271)le to us as (cid:449)ate(cid:396) is to fish. (cid:863) ma(cid:396)shal m(cid:272)luha(cid:374), cou(cid:374)te(cid:396)(cid:271)last (cid:894)1969(cid:895) Why study media? it is an epistemological question (how do we know what we know?) Media studies and epistemology: how we know, somatically through direct sensory experience the body, symbolically through someone or something else, a medium, socialization.
