MDSA01H3 Lecture Notes - Lecture 6: Cultural Capital, Roland Barthes, Reel Bad Arabs

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23 Oct 2018
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Cultural analysis: culture is, physical, social, attitudinal, collective, rhetorical, historical. "overall, culture can be described as the collection of artifacts, practices, and beliefs of a particular group of people at a particular historical moment, supported by symbolic systems and directed by ideology" (cms, p. 17). Ideologies may be forcefully imposed or willingly subscribed to; their component beliefs may be held consciously or unconsciously. Christians, on the other hand, adhere to such ideologies and therefore belief in. Signs are ideological; they encode naturalized norms that have a "taken for grantedness" quality. For instance, restroom signs (women/men): this is how rhetorical and cultural analysis connect. It limits the range of acceptable and even conceivable ideas. It normalizes (e. g. , naturalizes) particular sets of social relations. Ideology is so infused into the social structure that it actually serves as the force to interpellate us, or the force that calls us into being as social subjects.

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