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Lecture

MEDIA CH.1.docx


Department
Media Studies
Course Code
MDSA01H3
Professor
Ted Petit

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INTRODUCING CRITICAL MEDIA STUDIES CH. 1
- Somatically these are things we know through direct sensory perception of our
environment we know how some things look, smell, taste or sound because we have
personally experienced with them
- Symbolically these are things we know through someone or something such as a
parent, friend, teacher, books, radio, movies, internet etc.
- Symbolically information is mediated meaning that is came to us via some indirect
channel or medium
- Mass Medium any of the means of communication, as television or newspapers, that
reaches very large numbers of people.
- Prior to mass media, information came from people messages were communicated by
people thus travelled slowly and was altered each time (e.g. broken telephone)
- Personal media information from people e.g. hand written letters
- Critical media studies is about the social and cultural consequences of that
revolutionary capability
- Media is a broad term that includes a diverse array of communication technologies
such as human beings, cave drawings, smoke signals, radio, telephone, books, film etc
- Mass media or those communication technologies that have the potential to reach
large audience in remote locations
- Mass media is divided into 4 categories print media, motion picture, sound
recording/broad-cast media and new media
- PRINT MEDIA the first mass medium began with Johannes who invented the
movable type printing press in 1940, printed materials allowed transfer of knowledge
inexpensively (pamphlets, books, articles)
- James Town (USA) in 1607 the colonies established their first printing press
- Growth of newspapers increased and then began to decline as mass media became
more popular
- MOTION PICTURE AND SOUND RECORDING film, media could now directly be brought
to audiences over public airways (electrical telegraph 1830s, telephone 1870 and radio)
the growth in the number of commercial radio and television stations since in 1950
- NEW MEDIA use digital computer technology, the development of digital television,
film, photography, and e-books
- The history of new media begins with the development of the microprocessor or
computer chip, introduced in 1971 (the world’s first commercial microprocessor)
- The development of the World Wide Web began in the new media era began with 8
billion pages
Living in Postmodernity
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