Consequences (marxist critiques of media = primary critique of capitalism) Reduces diversity -> logic of safety: ex: pop music, boy bands -> mmbop was successful despite being practically gibberish, [video] -> market exploitation using a target demographic (teenagers) Only a certain types of attractive males are represented. > marxist = financially elite is in control. Ex: native advertising -> separation of church and state in journalistic context = separation of editorial and advertising. Look like real news stories but they"re actually sponsored ads. Matters bc we rely on media to know about the world. Fuels cultural imperialism: one culture"s superiority of another -> [video] reel bad arabs -> na vilifies people of. Whoever controls the money controls the narrative -> washington + hollywood are too connected in ideas. > american policy is not accepting of racialized people. According to marx, the ruling class does not really believe its messages, but uses them consciously to fool others into believing them: a.