MDSA01H3 Lecture Notes - Lecture 5: Semiotics, Acne Vulgaris, Denotation
Document Summary
Rhetoric the use of symbols by humans to influence and move other humans. How are certain kinds of image or imagery encouraging us to. Take on certain products and companies, reject others take on certain meanings whilst rejecting others. Influence interpretation: manipulation (just like all medias movies for example try to manipulate us into watching, being entertained, have our feelings manipulated, spend money and yet it is quite cathartic) Rhetorical critics analyze texts for the ways they encourage audiences to inhabit certain moods, adopt certain attitudes, and undertake certain action . Semiology = a science that studies the life of signs within society . Arbitrary: meaning of sign dependant on social, cultural, historical, meaning isn"t inherent to the object, but to what we make context of it. Linear: always read one after another, there"s a context, i. e. , a bunny is a bunny because it isn"t a dog, or a human. Guy fox mask (from v for vendetta) represents:
