MDSA02H3 Lecture 6: Disney and Childhood Media

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26 Feb 2019
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Disney and childhood media: 2 types of childhood media: commercial (e. g. , warner brothers, disney, universal studios etc. ) and public-educational (sesame street, mr. rogers, etc. ) Innocence, secrecy, friendships, curiosity: history of the disney company, commercialization and children"s media, questions to consider, what is childhood, what is childhood media, childhood in north american culture: Extra notes: childhood has to be protected, as well as found through fantasy media: disney, toys, cartoons, magic, e. t. The extra terrestrial (steven spielberg, 1982) was a major contributor to north. American ideas about childhood wonder (and products): e. t. is about the joy (and pain) and "stuff" of childhood (toys, candy, bikes, skateboards, rituals), the film (and many other films) often incorporates product placement. "kidfluence": 2004: 4-12-year-olds directly influenced billion of adult spending and "evoked" another billion. Mouseketeers): disney"s conglomeration 1980s-present, 1980s-1990s: disney owns miramax, hollywood pictures, jim henson productions,

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