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Lecture 1

MDSA02H3 Lecture Notes - Lecture 1: Linear Model, Socratic Method, Industrial Revolution

Media Studies
Course Code
Ted Petit

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Chapter 1
Mass media are the cultural industries – channels of communications – that produce
and distribute songs , novels, tv shows, video games, and other cultural products to a
large number of people.
Mass communication- the process of designing cultural messages and stories and
delivering them to large audiences through media channels. Also accompanied the shift
of rural to urban settings and the rise of consumer culture.
Oral and written communication
Oral- poets ,teachers, storytellers.
Then as alphabets came there was written and manuscripts,
Socratic method – debate and public conversations – used in college classrooms
Print revolution
Began in china, then in germany there were type writers .
Books were large and expensive and usually purchased by the wealthy and royal.
But the machine production of mass quantities that had resulted in lowered cost of
books became a factor in mass production of other goods which led to the industrial
Printing press fostered nationalism, in england pamphlets were printed by government,
control presses, democratize knowledge.
Industrialization required more educated workforce, requirement to read and write and it
meant that middle class could also participate in knowledge.
Electorinic era
Factories replaced farms as the main centre of production and work.
Telegraph separated communication from transportation. Then the telegraph with mass
marketed newspapers made information into a commodity, a thing that could be bought
or sold. Telegraph made it easier for the military, business, leaders to coordinate
commercial and military operations. Especially with satellites. Lastly the telegraph led to
future technological developments.
Digital era
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