MDSB03H3 Lecture Notes - Lecture 1: Cotton Gin, Trade Card, Media Culture
Document Summary
It states the presence of the product and persuades. Symbols & messages that surround people about the products & services they consume. Consumer culture that isn"t advertising includes twitter, music, government regulation, & wearing brand name clothes. For 100s of years, people used signs for advertising their stuff. Barker- people who yelled about what they are selling to people passing by to persuade them. Bright & large, easily identifiable, sturdy in weather (if not plastic, carved in wood, & then painted) Baker has stock of wheat on sign while cobbler had shoes. Different types of tobacco uses which changed to its main use for cigarettes. 1477: first english ad for a prayer book. Another ad for scale making had an image on it. They were given to people who passed by or they were pinned on the wall. The invention of the movable type helped create ads (posters, trade cards, etc) Allowed 1st form of mass media (newspaper)
