MDSB62H3 Lecture Notes - Lecture 2: Canadian Literature, Chinese Head Tax In Canada, Margaret Atwood

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25 Mar 2016
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Visual culture refers to the predominance of the visual as a way of making sense of the world. Example: a cross means more to a chrisian than to a non-chrisian. Quote acknowledges other senses and their interplay with sight. Wjt mitchell: pictures want equal rights with language, not to be turned into a language (82) Kleege: but i do become resenful when the presumed impossibility of translaing visual phenomena into language becomes an excuse for exclusion. If a picture is worth a thousand words, i"d setle for a hundred, even ten or twelve. (229) It ofers a system to understand the relaionship between visual representaions and meaning. The signiier is the word, sound, or image. The signiied is the concept evoked by that sound, word, or image. Smiley face is the signiier, while posiivity and happiness is the signiied. History of smiley face: made by someone to encourage workplace posiivity.

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