MDSB62H3 Lecture Notes - Lecture 6: Doublespeak, Cultural Turn, September 11 Attacks
Document Summary
Social media (because of it being image-based) Yes, because it started in the states and now it"s everywhere. Lecture #6 (october 22): globalizaion and global image flows. The globalizaion of communicaions technologies since 2000 has meant that within global image lows there is an increased circulaion of concepts, ideas, poliics, and images. It also, somewhat contradictorily, has helped to foster the growth of mulinaional corporaions and the expansion of inluence of powerful naions. These transnaional cultural lows are paradoxical: a homogenizaion of culture versus diversiicaion, hybridity, and new global audiences. Cultural imperialism refers to how an ideology, a poliics, or a way of life is exported to other territories through the export of cultural products. Beginning in the 1990s, branding began to overtake adverising. As visual texts, logos are easily read for shared meanings across culture, class, and geography. Branding is not about a paricular product (eg. a late), but about how a company name becomes associated with a lifestyle.
