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MDSA01 lec 11.docx

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Department
Media Studies
Course
MDSA01H3
Professor
Michael Petit
Semester
Fall

Description
MDSA01- LEC 11 Media Ecology  Ecology shapes relationships  Neil postman: 1970  Burke’s argument: exam  Pg 267-270  Medium theory: roman jakobson  Harold innis  Medium theory: a) Time-biased media: durable media such as clay b) Space-biased media: light & ephemeral media such as TV  Marshall McLuhan  “a lightbulb has pure information”  CHOICE B: LIGHTBULB ON EXAM!!!  Mediums extend our thinking  “when earth was seen from the other side” EARTH DAY  Hot Media: fully engage the sense and require little of us- films; video games  Cool media: “low definition” and are “high in participation or completion by the audience”  Spectrum or continuum  Walter J.Ong: priest -
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