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6 cultural analysis.docx

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Media Studies
Michael Petit

6 cultural analysis Cultural theory: an overview - Culture: the collection of artifacts, practices, and beliefs of a particular group of people at a particular historical moment, supported by symbolic systems and directed by ideology - Culture is simply what human beings produce and the means by which we preserve what we have produced - Form of culture- physical, social, attitudinal - Culture is collective - Society is a collection of cultures or sub cultures - Culture is rhetorical, functions symbolically - The artifacts of a particular culture only have significance because members of the culture can name them, and the customs or attitudes of a cultural group can only be meaningful because that can be described as such - Culture is historical, changes, evolves, mutates, fades, disappears over time - Culture is ideological, teach us to see the world in some ways and not in others The functions of ideology - Ideology: a system of ideas that unconsciously shapes and constrains our beliefs and behaviours - The four ways that ideology structures our social world are through limitation, normalization, privileging. And interpellation - A given ideology limits the range of acceptable ideas that a person may consider within a particular cultural context - Relationships of power can be beneficial, but they are never natural - Ideology normalizes these relationships of power and their control over individuals - Ideology privileges some interests over others - Interpellation: fourth function of ideology, the process by which individuals are turned into ideological subjects - Ideology is so infused into the social structure that it actually serves as the force to interpellate us, or the force that calls us into existence as social subjects Ideological processes: myth, doxa, and hegemony - Myth: a sacred story or type of speech that reaffirms and reproduces ideology in relation to an object - Mythologies itself is a collection of essays in which barthes identifies a variety of cultural objects and investig
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