MDSA01H3 Lecture Notes - Lecture 3: Socalled, Soft Media, Photojournalism
Document Summary
Marx historical materialist, believes in materiality as a driving force of the way humans structure their society: but not the only belief some believe that ideas are also a large part of marxism. Electron microscope lets us see things that could not otherwise be seen. Electron microscope images are not in colour. Theory shows us things we otherwise would not see. Prof s lens headband distorts vision, frames him so that he can only see one perspective. Theory is a toolkit you get to wear the lens, which will help you see things you would not otherwise see, but it also distorts other things. Now how do organizations affect what we see in the media. The media critic who adopts an organization approach or perspective is interested in the precise ways that the structure of an organization and the processes it undertakes mutually influence one another within an organization.