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Canada (509,376)
MDSA01H3 (326)
Lecture 2

Week 2 Terms.docx

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Department
Media Studies
Course
MDSA01H3
Professor
Gray Graffam
Semester
Summer

Description
Week 2HISTORICAL MATERIALISM the underlying method of Marxism INTEGRATION An ownership pattern in which the subsidiary companies or branches within a corporation are strategically interrelated integration can be vertical within a media industry or horizontal across media industriesPROFIT MOTIVE The continuous desire to increase capitalMARXISM A theory and social movement rooted in the idea that society is the history of class strugglesMULTINATIONALISM A corporate presence in multiple countries allowing for the production and distribution of media products on a
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